Many internet marketing trends have been applied to the sales process called click funnels after a prospect clicks on add to cart or buy now button. The trick is to maximize profits or gains from a potential, which is not confined to only sales, but also leads also. Upon clicking Add to Cart and processing the payment, the client is lead to a new page called the OTO page (one time offer page). As they are already in the buying mood, chances of them clicking are significantly greater. Inform them that this deal only occurs once and will vanish forever as soon as they leave this page. This is also referred to as a time sensitive offer.
When the customer has purchased something of interest, it’s time to sell them something related that, if purchased, will greatly enhance the advantages of the earlier purchase. An up sell is generally a product which is more costly than the initial item. Example if the first product is sold at $47, the up sell could be marketed at $67. This is actually successful, because if they were prepared to part with their money means that they will likely invest more to reap the full benefits of the product. Similar to up sell, only that the down sell merchandise is priced lower than the up sell. It’s ideal to set a down sell following an up sell because the major reason people do not purchase an up sell is due to financial constraints. Ease their weight and give them a part of a complete merchandise (Hint 4 chapters of an e-course) to get a lower price. If you’ve got a sales page to get a product on a specific niche, it’s sensible to place in box at the sales page also, offering some free advantage associated with the niche which you’ve targeted.
Even if the customer does not buy anything, you still have a loyal prospect that you can build rapport and market to at a different day. Leads are as significant as one off sales because you can continue to give value and promote at a later date. It is rather than placing an opt in box on your sales page, use an exit pop up script to turn the client who just bounced to a lead by offering a free product or something which will tempt him to sign up. This is an effective Clickfunnels pricing that trends high because when the customer leaves he’s probably gone forever unless you can get him into your listing. Some internet marketers prefer using the entrance pops up to generate leads as the visitor enters the sales page. Which converts better could only be decided by split testing. Check it out in your own campaign to see which works better.