Advertising on the internet has already 22 years of seniority. Incredible, right? While it has undergone significant changes, it is true that it has also generated hostile reactions among millions of Internet users. Invaded daily by aggressive campaigns, banners and sponsored links on their favorite sites were the last straw that made the vase out of their tolerance!
The mechanism of digital advertising advocates the business men to insert on their pages banners, banners or advertising posters intended for Internet users, in order to get them to click on them. Revenue is generated by the number of clicks, impressions and the marketing of these “spaces”, hence their multiplication on the pages. The actors of the web also make use of the “pop-ups windows” displayed in an untimely manner and which hinder the browsing of Internet users. It was in the face of this “advertising proliferation” that Adblocking was born. This term refers to the action of downloading an extension on its browser to make these advertisements invisible. More details about the latest trends can be obtained by attending London conferences. These deal with each and every SEO stategy essential for your website.
The user can then consult the contents without hindrance. Studies have shown that the Adblocking market is in full bloom if not booming. Thus, according to a survey by Pagefair, because of Adblocking, web players have lost 21.8 billion revenues over 141 billion generated. At present, there are 198 million to be equipped with such a tool. Anti-Adblocking methods can display a banner that prompts the user to disable his extension without hindering the site. Adblock prohibit purely and simply access to the content available to users who have installed an Adblocker.
In the “Positioning War” between Adblocking and Anti-Adblocking, Content Marketing (and Brand Content) is in the middle and wants to be an alternative of choice. Content Marketing is to offer consumers editorial content that emphasizes quality at the expense of quantity. To do this, this content must meet three criteria: teaching, entertaining and selling. It is not a matter of talking directly about the product, the brand or the service offered by the professionals (advertisers), but to hook the customers thanks to its usefulness. Unlike traditional digital advertising, the conversion cycle with Content Marketing takes longer. However, the latter has the exclusivity of the loyalty of the consumers and the consolidation of the link between them and the professional advertisers.